Monday, October 13, 2008

Subconcious associations

A study about how people might subconsciously link being American with being white...
On a conscious level, the participants had no trouble identifying Obama and Clinton as American, and Blair as a foreigner. But Devos and Ma found that the subconscious associations mattered: People who were slower to see Obama as American on a subconscious level were less likely to be willing to vote for the senator from Illinois than people who more easily associated him with American symbols. This was true of both Republicans and Democrats.

You could take an implicit association test here.

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