Gawker's take is worth noting...
Among the inside crowd, the Webby Awards were always a joke, a masquerade where Internet fanboys and fangirls played dress-up and feigned the red-carpet rituals of Hollywood's real ceremonies. But somewhere along the way, the organizers figured out that this goofy charade could be milked for profit. And now that mainstream entertainers like Jimmy Fallon and Seth McFarlane are sweeping this year's awards, the parodic circle is complete.
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